Grind
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ReCORK launches CORKWATCH mobile web app

ReCORK is super excited to announce the new CORKWATCH mobile web app. Co-developed with our friends at the Cork Quality Council, this new app is your on-the-go directory for wines bottled with natural cork.

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Natural Cork Literally Grows on Trees (so let's plant more trees...)

Fast Company wrote a really concise piece on the importance of recycling this week. The article wasn't the usual rhetorical spin on recycling (recycling is good, green is good, blah, blah, blah). Instead, the article is a nice feature on recycling metals and furthering the clean tech industry.

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Cork is the Gift That (Should) Keep on Giving

We're sometimes asked why we bother to recycle cork. The simple answer is that natural cork is entirely re-usable. Cork is multi-functional and did I mention that it's natural? Cork has value well beyond its first purpose as a bottle closure. It can, and should be used to create innovative products, especially when it replaces petroleum-based materials. Frankly, not taking advantage of its virtues is egregious.

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The Fallacy of the Non-Profit

As I've written about on this blog before, ReCORK is a social venture committed to transparent, value-based objectives, innovation and a sustainable business model. We're investing considerable amounts of our own capital (we've never asked anyone for a gift or donation) in order to build this company. Our primary objective is to educate about natural cork and promote its use in replacing petroleum-based materials commonly used in everyday products. We provide a valuable (and free) service to the community and we are totally committed to supporting best practices in sustainability. Our whole-hearted commitment to cork and sustainability is manifested in our efforts, investment and passion.

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Conscious consumers demand excellence

The New York Times ran an article recently declaring that demand for green products has been greatly diminished during the recession. Their argument is that consumers are no longer willing to pay a premium for green products. Harvard Business Review wrote a great assessment of the NY Times article. HBR contends that consumers were never willing to pay more for green products so nothing has really changed. In fact, the prevailing trend is that conscious consumers are demanding green products of equal or greater quality. HBR poses this point:

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Cork Trees - A Natural Fire Extinguisher

ReCORK advocates for natural cork. The virtues of natural cork used for bottle closures are well documented on our site. Not only is it the natural, more authentic way to bottle your wine, but cork's environmental impact is dramatically less than that of oil- and metal-based closures.

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Social Capitalism - The Real Deal

Stodgy, conventional corporations and constraining, archaic non-profit models are a thing of the past.

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Collecting cork at the Grammy's

ReCORK will be rock'n'rolling this Sunday, February 13th at the 53rd Annual Grammy Awards! We're happy to team up with our friends at 100% Cork to collect bottle closures at two events serving wine sealed exclusively with natural cork.

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The Choice is Yours

Ask yourself this: Do you want metal or oil coming in direct contact with your drink of choice?

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GRIND - ReCORK's New Blog

Thanks for checking out our new blog, GRIND.

GRIND is ReCORK? 's new peer-to-peer blog on all things sustainable, upcycling, common sense and of course cork!

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